Coach J the world's top maximum performance expert

Coach J

The World's Top Maximum Performance Expert

Coach J



Before it is about us it is always first and foremost all about you!

Born with humble beginnings in Washington, D.C. to a loving family whose jack of all trades dad proudly served and retired from the U.S. Army and a hard working mother who together raised a son with all the hope that if you worked hard and never give up that one day you can be anything you want and achieve whatever you want. 

Through all the challenges our priorities were always instilled with love, faith, family, values, integrity, humility, and responsibility.


I am all about ACTION!

Most of my life has been focused on what I can achieve, despite any perceived shortcomings.   

I learned early that if you constantly place yourself being content with the “average” status quo you can’t expect anything but average at best. So to be the best or your best you should always use the best and surround yourself with the best otherwise just accept being like most…average. This is your choice!

It is an absolute given that we all share the same 24 hours in a day and 360 days in a year but what most do within that time greatly differs between the 99% of people that set ordinary goals and the 1% that achieve extraordinary goals. The facts are that the 99% will always watch the 1% and ask how did they do that?

You are most likely here because you are looking for someone or something that can provide a solution for you. No matter the reason, one universal key is important and that is the fact that whatever you need must solve the issue to get the result you want. If you wanted an average result you would not be here because most people are content with average. So remember an “average” coach or program is clearly not going to be the solution to getting an above average result. This is where people, like you, come to achieve goals, be their best, and breakaway from the limitations of being average.


Coach J maximum performance

To be an extraordinary coach means you have achieved the extraordinary to get others to be extraordinary

My system to achieve goals is totally based on taking the right actions to achieve the results and never depend on theories.

Who Is Coach J?

I’m all about results over warm, fuzzy, feel good adjectives

Master success expert, trusted advisor and motivator for high profile clients and organizationsCoach J NFL pro football coach

Business performance expert and strategic partner for multinational corporations.

Leading pioneer in the evolution of successfully incorporating sports strategies and motivation with life, executive, and business strategies

Authority on self improvement and personal development for individuals in competitive environments who desire extraordinary results

Crisis management consultant dealing effectively with highly sensitive and critical issues

Maximum Performance Coach JWho’s Who In The World – For executives, professionals and entrepreneurs with demonstrated leadership and accomplishments

Judge, American Business Awards – The business world’s Oscar Awards

Judge, Stevie Awards – Women in business awards

Super Bowl Management and recognition from The Pro Football Hall of Fame

National Football League – Over 10 years of excellence from the field to the executive office

Corporate Spokesperson – Fortune 500 company with over $300 billion in assetsCoach J sports motivation

Launched the multi-million dollar sports division of a worldwide entertainment corporation

Handled negotiations of movie and licensing deals with some of the most popular brands in entertainment

Supervised production of nationally-aired television commercials

Leading visionary in merging the sports world with the video game industry

Coach J sports motivation

Directed the marketing campaigns of the world’s leading video game brands and the largest video game publishers in the world

Silicon Valley adviser and technology investor

Maximum performance expert and mental motivational conditioning coach

Graduate of the Marshall School of Business at The University of Southern California 


Maximum performance Coach J
Coach J maximum performance coach
  • E.T.
  • NBC Sports
  • Good Morning NY
  • FOX Sports
  • Los Angeles Times
  • CNET
  • Chicago Tribune
  • ABC
  • Gamespot
  • O.C. Register
  • Sport
  • Play
  • Sports Illustrated
  • GameZone
  • CyberSports
  • Nintendo Power
  • Game Fan
  • Wall St. Journal
  • CBS Sports
  • New York Times
  • IGN
  • ESPN
  • Boston Globe
  • Dallas News
  • Gameday
  • Westwood One
  • Houston Chronicle
  • Miami Herald
  • S.F. Chronicle
  • NFL Network
Coach J achieve my goals

Speed is critical to achieving your goals

The more time you spend searching, trying to figure things out, or stuck with a coach that offers little value keeps you from your success.


Can you imagine Michael Jordan or Kobe Bryant without a great coach like Phil Jackson? How about Tom Brady without Bill Belichick or Russell Wilson without Pete Carroll? Simple fact for success is that using ordinary to achieve extraordinary never works.

If you needed critical surgery to save your life you would most likely make sure you had the best surgeon to operate. When you are on a plane does it matter if your pilot is qualified to fly the plane or not? So when it comes to your success do you really think anything would be different?

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Coach J motivation coach

It does not matter if you are a professional athlete, global media icon and successful entrepreneur, NBA MVP, superstar entertainer, and  future NFL Hall of Fame inductee and television sports analyst, Victoria Secret model, or you because everyone needs a proven expert who has achieved for themselves and a proven system that get real results.

Some of the great advantages that shifts people from ordinary to extraordinary are really simple but one of the most important challenges is to break people from their comfort zone. It is a natural tendency for most to stay where they are and limit their expectations because they feel trying to reach beyond their expectations will require much more than they are capable of achieving but the truth is that it really does not take that much more other than incorporating a few extra action steps which is exactly what I do best.


Would you be further ahead with 100% of the results most get or better with only 10% of the results of the world’s highest achievers?

Obviously achieving what everyone else does is the norm and that’s why most never achieve their goals. Success is for the few who choose to be successful. 

On location set of Ballers on HBO
Coach J executive coaching
Russell Brand shooting scene
Thanks to the cast and crew of Ballers
Maximum Performance success system
Star Dwayne Johnson shooting scene
Coach J motivational coaching
Lights, camera, and my fav "ACTION!"

You may not want to be a mega superstar like Dwayne “The Rock” Johnson or Russell Brand, whom I got to see shooting on location for HBO’s hit series Ballers, but those stars set goals in order to achieve them not to wish, hope, and cross their fingers that maybe they can attract what they want. They achieve goals and long term success by executing the right actions to give them the desired results. There are no theories just actions that will produce the results for mega superstars and you.

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All the excuses most tell themselves to avoid having to go after their goals and take charge of their life. There’s no doubt that it is easy to set goals but the real victory only comes from achieving your goals. It’s time to knock it out and be the champ of your life.


Most will always choose to remain average at best. Nothing wrong with that unless you want to achieve goals. As time passes most get comfortable staying where they are but the few who achieve realize they can achieve even more and it becomes a slam dunk all the time.

sports motivation Coach J

My Favorite “I’m A Coach” Story

I attended a charity event with some notable guests. Dinner, silent auction, entertainment, and the usual networking. Placed some bids on a a few items and actually got the rare Gibson Les Paul guitar in the auction. As I was going to sit a gentleman approaches and introduces himself as a Life Transformation Strategist Coach for high net worth individuals so I’m thinking this will be fun.Coach J success coaching 

After the small talk this coach started telling me all the changes he can do to make everyone’s life better and successful. I listen (trying not to laugh out loud) and he goes on and on about all the transformation he does. Finally got to ask questions, so I asked him what items he bid on in the auction? He replied saying “none.” Then I asked him what kind of car he drives? He said a “Honda” and asked me why? I responded with where do you live? He again said “why is that important?” I then responded you claimed to be a life strategist for high net worth individuals, came to a charity event and didn’t bid on any items, drove a Honda, and live in a middle income j success coach  Now there is nothing wrong with this but when you claim to be a coach for high net worth individuals who can bid on any auction items, drive a Ferrari and Lamborghini, live on the beach, and actually achieves goals it would be insane for me to even consider what you just offered. Just because you say you’re a coach has little to do with actually producing results for others. I also told him my Ferrari was the one parked in front of the valet. Interestingly, he asked me if I could coach him (no he didn’t have the investment) and give him an endorsement which I obviously declined.  So which would you pick to drive your success a Honda or Ferrari? A Ferrari blows away a Honda each and every time and it’s not even close!

Coach J

What Is A Real Professional Coach?

First things first a real coach is someone who gets you to achieve goals through actual real proven results. Bottom line is you either win or lose

A fake coach (life, executive, transformational, etc.) is someone who claims to be a coach and claims they can help you theoretically regardless of the outcome.

Proud to be in the very rare and elite company of real professional coaches and the highly exclusive profession of real professional coaching with all the greats such as  John Wooden, Vince Lombardi, Phil Jackson, Don Shula, Pat Summitt, Greg Popovich, Tony Dungy, Bill Walsh, Mike Krzyzewski, and all the great coaches who achieve, succeed, and honor the only real true professional coaching industry.

sports motivation Coach J
When it comes to achieving any goal you will have to compete and win to achieve that goal.
Coach J sports motivation
A champion understands that the right strategy, motivation, focus, and execution gets results.


maximum performance coach j

In our system clients reach their goals through their actions, that we assist them in executing, so they reach their goals. No theories just the exact actions you need for real proven results. You achieve your goals by doing it not trying to attract them or some other fake methodology that never works. Achieving and succeeding is real for Maximum Performance and our family of clients.maximum performance coaching

One of the most important to do’s we plan for all our amazing clients is making the time to enjoy the fruits of all the hard work and full out effort to reaching their goals. With every championship comes the victory parade and party so every few years we throw a big victory celebration for the real achievers who become the champions of their life and a few world champions too…who’s next?  coach j maximum performance coach

Whole Lotta Of Love For My Life, Business, Sports, And My Family Of Clients

I use The Maximum Performance System everyday in my life, business, and sports. No theories or hoping in my day to day just real focus, actions, progressions, and results. Unlike the fake coaches and programs I don’t talk the talk but rather just humbly walk the walk. 

If we have the opportunity to work together being on the same team, you will always get 100% of my focus, passion, energy, commitment, motivation, loyalty, honesty, and full out support to give you the highest percentage of achieving your goals. 

My promise to you is that your goals are my goals so let’s do this now so you become the champion in your life, business, sport, and everything you do. Winning starts now!


Coach J  is very proud to work with so many outstanding organizations that contributes to all areas of society. Among those are Make-A-Wish, Athletes & Entertainers for Kids, United Way, D.A.R.E., Special Olympics, Surfrider Foundation and many more. In addition, Coach J is a frequent guest to many schools and speaks to students about achievement, winning, and being a champion in school, at home, and in the community. If you would like Coach J to speak at your function or to your organization please email us.

Maximum Performance also works with clients in need but are unable to afford our services which is funded primarily through Coach J and the initial consultation fees of our amazing clients. Past recipients have included military personnel and their families, teachers, first responders, disaster victims, and others. If you feel your situation would qualify please email us. 

When Coach J is able to find a little time for himself, he enjoys spending time with family and friends. An occasional surfing trip to one of the magnificent surfing spots around the globe or a trip on his bike with a guitar to a remote part of the country are some favorite activities. You can also find Coach J volunteering at food banks, senior centers, animal shelters, and always encouraging his clientele to participate in their own communities. 

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Coach J executive coaching

Coach J and Steve Van Doren, Vice President, Vans and recipient of The International Skateboard Hall of Fame Icon Award.

Vans is a manufacturer of skateboarding shoes and related apparel. The company also sponsors surf, snowboarding, BMX, and motocross teams. Since 1996, the company has been the primary sponsor of the annual Vans Warped Tour traveling rock festival. Vans is also the title sponsor of The U.S. Open of Surfing, the world’s largest surf competition and lifestyle festival.

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